5 Reason why you should attend Berlin Travel Festival

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It is not a secret that I love traveling. But unless, I have done a collaboration with a destination, all my travels have been purely for pleasure. Nevertheless, in the process of taking my travel blog even more serious, attending travel conferences became a must. It is a way to get under the skin of the industry, learn from experts and find potential partners. So, in the beginning of the year I did some deeper research on which events I want to focus on, and in that attempt stumbled across Berlin Travel Festival, which was to be held for the first time in March. The 3 day-long festival combining talks/workshops, exhibitors from different part of the world and a trend lab for professionals, got me instantly curious. Before I knew it I had booked the plane ticket and approached the festival organization for more information. 

When I told my friends and family about the trip to Berlin, they pretty much all ask the same questions. What the heck is a travel festival? Why would you want to go to such an event?

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OKAY, SO LET ME QUICKLY EXPLAIN WHAT A TRAVEL FESTIVAL IS? :)

Berlin Travel Festival is a combination of talks, musical performances, food tastings, workshops and an experience area divided into different travel themes, such as Culture Journeys, Weekenders, Outdoor Escapes and Ocean Life. The festival speaks to a niche type of travel consumers, namely the new generation of travel enthusiasts, explorers, globetrotters, nomads and creative people with a broad mindset, who not just travel because they need a break from their day job, but rather because of an intrinsic motivation, curiosity, a challenge and maybe an escape from social structures. This is also the mindset of the participating brands, who all innovative and visionary in their own way, aiming to find creative solutions that speak to the demands of this new type of travel consumer. Berlin Travel Festival provides an "offline platform in the new online world" where both parties can meet, network, discuss, explore and learn from each other. 

So, you can see this type of event is of particular interest for a person like me, a self proclaimed travel blogger. :D BUT there is a reason why this was a called a festival and not a trade show, because it does cater to anyone curious about traveling.

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5 REASONS WHY YOU SHOULD GO TO BERLIN TRAVEL FESTIVAL EVEN IF YOU ARE NOT A TRAVEL PROFESSIONAL

1. A GLIMPSE BEHIND THE (TRAVEL-) SCENE

The consumer landscape of travel is rapidly changing. We travel to see, explore, understand and experience the world outside our homes, and even though we travel more, we have also become more selective when it comes to what kind brands/destination we chose to still this hunger for adventure, escape, cultural encounters and so on. But how do the brands and destination actually adapt to this constant change? How do they segment their consumers, and what do they do to understand what drives travelers today? How have they adapted and developed themselves? How do they embrace this challenge of an ever-changing landscape and what types of solutions do they create to meet the ever growing expectations of todays traveler? This is the sort of glimpse behind the scene you get, when visiting Berlin Travel Festival. Personally, coming from a tourism-focused study, I find this area utterly interesting, and I am sure, that it is of interest to you, even without a major in tourism or a travel related professional background. 

2. FINDING INSPIRATION AND NEW PERSPECTIVES

Hand on heart - how much do you know about Vanlife, location independent lifestyle, slow travel, cannabis tourism, mindfulness retreats, curated art tours? The experience area consisted of 4 different travel themes: Culture Journeys, Weekenders, Outdoor Escapes and Ocean Life. Have a look at the exhibition area here to see which destinations, brands, hotels were represented in each area. For my sake, I feel in love with the concept of Where About Now, a specialized travel provider for contemporary art trips, accompanied by an online journal. This trip to Israel has been added to my bucket list. 

3. OPPORTUNITIES TO NETWORK

Personally, I think it is great to attend event solely for the purpose of networking. You simply never know who you end of talking to and what opportunities may arise from such an encounter. While talking to the co-founder of EyeEm, another "visitor" joined our conversation and we ended up having a long discussion about Instagram. It turned out that he was in the travel industry himself and started his own business of small neighborhood focused walking travel guides. We continued the chat over a cup of coffee, and got a peak behind his business model and his future plans. Hopefully, this can turn into a collaboration in the near future.

4. REFLECTIONS ON OWN TRAVEL BEHAVIOR

One of the big topics within the travel sphere is sustainable traveling. We all like to think of ourselves as conscious aware, taking care of the planet, making smart choices. But how much do we actually know? There were quiet a few talks centered around sustainability. For instance, Pepi de Boissieu spoke about the heritage of 5 superfoods in her talk  "forbidden food", Nicolai Duda informed about the affect of human behavior at the beach on the maritime wildlife and presented his campaignwork "Sea Shepherd"  and Milena Glimbovski showed how sustainable travel starts with packing "right". It does not hurt to start reflecting about your own travel behavior, and events like this can be some sort of eye opener. 

5. YOU TRY SOMETHING NEW

Do you know how to build a skateboard? Do you know how to create a travel journal? Do you know how to cook an entire meal on camping equipment? These are just a few examples of the things you were able to try during the festival. I, myself, attended the "Hand im Glück" travel journal DYI workshop and became totally convinced that I should spend more time at home working on travel journals. Actually, I have one old scrapbook from a Hawaii trip I did in 2006, and I love opening this cheesy book to remind myself of some carefree days on the other side of the globe. Especially, in our digitalized world a physical travel journal gives you value on a new sentimental way.   

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                                     LET'S GET LOST

                                    LET'S GET LOST

 COSY LIVING ROOM VIBES AT HENRI HOTEL'S BOOTH

COSY LIVING ROOM VIBES AT HENRI HOTEL'S BOOTH

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                                                                                                                                    HOW COOL ARE THESE LOTUS TENTS?

                                                                                                                                  HOW COOL ARE THESE LOTUS TENTS?

 SOMETHING FOR JETSETTERS - A CURE AGAINST JETLAG

SOMETHING FOR JETSETTERS - A CURE AGAINST JETLAG

                                                                                                                                       QUICK BREAK AND FOOD BY  THE EGG KNEIPE

                                                                                                                                      QUICK BREAK AND FOOD BY THE EGG KNEIPE

         PICTURE PERFECT - TRYING OUT LUMIX NEW TRAVEL CAMERAS

        PICTURE PERFECT - TRYING OUT LUMIX NEW TRAVEL CAMERAS

So, what do you think? Would you want to visit Berlin Travel Festival next time, and get inspired for your next trip, or maybe a new way of traveling?

Berlin Travel Festival: What not to miss on the program

Here is to all travelers, explorers, adventurers and curious minds - something special is happening in BERLIN! Don't miss out on a fantastic opportunity to get inspired for your next trip, to mingle with like-minded people or to set your mark on discussions about the future of travel.

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In less than 3 weeks I will be going to Berlin to partake in the first edition of Berlin Travel Festival. :) I am holding myself up against my own New Years resolution to travel more to find new sources of inspiration. So, what could suit better than traveling to Berlin for the Berlin Travel Festival, a new festival which brings together curious travelers, forward-thinking adventurers, explorers, and travel-oriented brands.

 

From sustainability to technology, delicious destinations to local adventures, pioneering concepts presented for the first time to award-winning innovations, the Berlin Travel Festival is a place to connect with industry trailblazers, a new tribe of explorers, and a generation of travelers committed to creating a better tomorrow. - Berlin Travel Festival

 

The program is completely packed with interesting presentations, DIY workshops, talks and tastings. I have already scrolled through the program endless times, kept myself posted by their newsletter and stalked almost every participating exhibitor to create a sort of bucket list with at least 5 activities/events I don't want to miss while visiting Berlin Travel Festival:

 

1. Multicultural Self-Awareness Workshop by Olla Shimbereva

This workshop introduces you to ways to interpret and view interactions with people different from themselves, which is quiet interesting when traveling, as meeting new people with behavioral patterns different from your own plays a very big role. Yet, often we tend not to interpret and deeply understand this different kind of behavior and also what kind of behavior it may provoke from one self. 

 

2. A Matter of Perspective by Frank Uffen and Nadine & Tom Michelberger

This presentation gives you an insight into two different hotel concepts, which evolved out of the same idea: "The Berlin-based Michelberger Hotel and The Student Hotel are both design destinations, seek to achieve cozy, stimulating environments for guests and locals alike, and go far beyond merely providing visitors a place to lay their heads." 

Fun fact: I will actually stay at the Michelberger Hotel during my trip, which is why I am particular interested in hearing more about their unique hotel concept.

 

3. Forbidden Food by Pepi de Boissieu

In her presentation Pepi de Boissieu gives you the political history of what we today now as superfoods. She takes us on a journey of how "each food travels from being a ritual objects, a war weapon, a commodity in the global trade, or a natural good in different ecosystems". For a person like me consuming chia and quinoa on a regular basis, I believe this presentation will give me something to think about in terms of the history and background of what is consumed.

 

4. Travel as Lifestyle – Rise of the Location Independent by Julianne Becker

Ever since my internship at Coworkation/Transforma in Barcelona 2 years ago, I have been extremely fascinated by the location independent & digital nomad lifestyle. Therefore, I am excited to learn even more about this lifestyle, and maybe find my own personal answers to finally try to pursue this sort of lifestyle. 

 

5. Street Photography by Jörg Nicht

A talk about travel photography cannot be missing from my bucket list. Taking pictures in new destinations is one of my favorite activities, and I put a lot of planning and thoughts into my photography. It is always interesting to hear from others how they approach new destinations, how they capture moments away and how they edit the pictures afterwards.

  Photo via unsplash

Photo via unsplash


So, the above events are my personal top 5, but that being said there is so much more to visit Berlin Travel Festival for. In addition to all the talks, presentations and workshops, there will be tons of opportunities to mingle with like-minded people, talk to interesting travel oriented startups and established brands.

In addition to above bucket list, here comes some facts around the festival, that might be useful as well:

OPENING HOURS:    

Friday, March 9, 10am–6pm
Berlin Travel Festival Pass Holders & ITB Trade Visitors

Friday, March 9, 6pm–10pm
Vanlifers, Dream Makers, and Adventure Collectors
 
Saturday, March 10, 10am–10pm
Escape Seekers, Culture Surfers, Gen Yers, and World Savers
 
Sunday, March 11, 10am–7pm
Mini-Millennials, Culinary Aficionados, and Experience Seekers


TICKETS:

 12€ - 38€ depending on the ticket type

Find more info via berlintravelfestival.com 

LOCATION:

Arena Berlin, Eichenstrasse 4, 12435 Berlin

SOCIAL MEDIA:

Instagram:  @berlintravelfestival
Facebook: https://www.facebook.com/berlintravelfestival/